Learning this the hard way. As a high school student, I was always taught that right was right and wrong is wrong; I never really understood the gray area and how being right is not necessarily the correct course of action. But in the business world, even the most absurd answers are always right, especially if it comes from a customer. Customer service was something that I could not grasp when we first operated. For example, sometimes customers were asking dumb questions or complained on the reviews, even though instructions and explanations were clearly written on the website.
One of the benefits of partnering with Amazon is we associate with the brand’s top-notch reliability and customer service. As a new seller, we start with the benefit of Amazon’s built-in credibility and build our process to follow its large footprint.